M A A D
MAAD is a new vision for a UAA UNIVERSITY school. Straddling the line between past and future, the new home for the center for Media, Art, Architecture, and Design (MAAD) aims to provide a new identity for the newly reorganized Aalto University.
Historically referential or forward looking? Urban and dense or idyllically natural? Iconic preservation or bold identity creation? There are a number of competing narratives that must be addressed with the development of a campus center that so profoundly changes its identity, but the past does not need to be forsaken for the future. MAAD creates a center that respects Aalto’s original design for the Otaniemi campus while creating a new vision and icon for the school. Developing an urban proposal that transforms the circulatory heart of the university, MAAD nonetheless preserves the campus’ profound relationship with nature. Creating a building that is aesthetically bold and inherently contemporary, MAAD still references historical and material guidelines originally developed by Aalto. Developing a dense urban core, MAAD nonetheless preserves historic relationships between nature and picturesque. MAAD creates a center that references both the past and the future, just as Aalto did over fifty years prior.
project name: UAA - AALTO UNIVERSITY
location: Helsinky, FIN
scope: Architectural design, Interior design, Corporate identity
status: Design competition
in collaboration with: NAGA Architects
design team: Marek Šebestyén, Salih Topal